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Advertising Campaign

A series of advertisements on and off line, commercials, and related promotional materials that share a single idea or theme.

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While it's true that some companies achieve wild success with clever viral marketing campaigns that catch fire via word-of-mouth and social media, such lightning-strike success stories require a bit of luck and their success is hard to predict or replicate. The vast majority of companies must pay to reach prospective customers, and the most common way to do this is with an advertising campaign.

Advertising campaigns comprise a coordinated series or mix of marketing messages that share a common theme, often delivered through multiple channels such as as broadcast television ads, cable, radio, print ads, banner ads, direct mail, outdoor ads, and so on. Advertising campaigns can run anywhere from a few days to many years, depending on the goals and effectiveness of the campaign.

The key to creating a successful ad campaign is to develop a compelling theme (or core message) that engages the right people at the right time. As a full-service creative firm with over 20 years of experience in advertising design and campaign management, SpinSix understands that great ad campaigns start with great creative and solid planning and end with quantifiable results. Our focus is always on marketing ROI (in other words, getting the most bang out of your marketing buck), and we're proud of our experience designing compelling campaigns that squeeze the maximum exposure from any size budget.

SpinSix provides the following advertising design services:

  • Banner ads (in-page, interstitial, pop-under, and inVue)
  • Video ads (in-banner and in-stream)
  • Rich media ads
  • Behavioral ads
  • Display ads
  • Print ads
  • Direct mail
  • Billboards

We also provide the following advertising management and reporting services:

  • Media planning/buying
  • Campaign/product launches
  • Campaign management (both offline and online via all major ad networks)
  • Campaign performance tracking and real-time targeting optimization (online)
  • Campaign reporting (performance and costs)

See Also:

Ad Design, Media Buying, Multi-Channel Ad Campaigns

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