SpinSix Strategic - Marketing Design

As with most marketing tactics, effective outdoor advertising design is a specialized skill. Unfortunately, most firms or agencies give little thought to the peculiarities of the medium, often doing little more than retrofitting existing promotional artwork to a larger format with different dimensions.

At SpinSix, we understand the importance of delivering the right message, to the right person, at the right time. That means understanding your customer segments, positioning to their particular needs, and messaging to them at a time and place that makes sense. Rather than just "checking a box" to add outdoor to your advertising mix, we tailor the message and design to the venue.

Have people in your target audience heard of you before? Will they already recognize your logo? Are they likely to see your billboard or other outdoor advertisement repeatedly? Will they have more than a split second to take a look? Is it part of a larger, coordinated campaign? Are you hitting the same drivers concurrently with drive-time radio ads? Are you promoting a general message, or a time-specific promotion? For that matter, should you even be advertising outdoors in the first place?

Finding the right answers to questions like these makes the difference between great results versus throwing your money away. Unlike most traditional ad agencies (who make the bulk of their money on marking up ad rates, and have an interest in getting you to advertise more), at SpinSix, we focus our attention on the strategic fit of each tactical option with your stated marketing goals. If part of your marketing plan doesn't make sense, we'll be the first tell you and we'll help you fix it.

Related services include:

• Media planning & buying
• Branding & positioning
• Segment research
• Corporate identity
• Art direction
• Print design
• Direct mail design
• Banner/advertising design
• Catalog design
• Brochure design
• Packaging design

See Also:

Art Direction, Banner/Advertising Design, Brand Development, Branding and Positioning, Brochure Design, Catalog Design, Corporate Identity, Direct Mail Design, Packaging Design, Point-of-Sale Design, Print Design, User Interface Design