SpinSix Strategic - Marketing Design

In marketing, "branding" refers to the application of identifying elements to your company that come in contact with people in the outside world.

Too many companies think their logo is their brand and then never give it another thought. Nothing could be further from the truth.

Your brand is how people perceive you. You have dozens, if not thousands, of ways that affect how people perceive you, including every single interaction between your employees and your customers. And increasingly, social media is empowering consumers to define companies' brands for them, such as by publicly reviewing your products and sharing their customer service stories – good, bad, and ugly – with the rest of the world.

Proper brand development involves looking at every customer-facing element of your business and fine-tuning all of the parts so that they weave a distinctive, consistent, and cohesive story that is unmistakably you.

These identifying elements include not only your logo, but also your color palette, graphical style, written style/personality, spokespersons, personas used in advertising, characteristic styling of physical products, certain company policies (such as how employees answer the phone or capitalize the company's name in emails), and any philosophical or cultural statements or actions made by your company that convey an essence of what you're all about.

At SpinSix, we understand not only the importance of developing a comprehensive brand strategy, but we also know how to execute on that strategy.

Our branding development services include:

• Strategic assessment of current and past branding strategy and execution
• Segmentation research (most firms cannot even name their customer segments, let alone know with statistical certainty how to speak to each of them)
• Positioning audits and recommendations
• Corporate identity
• Social media marketing
• Art direction
• Packaging design
• Advertising design

See Also:

Art Direction, Banner/Advertising Design, Billboard Design, Branding and Positioning, Brochure Design, Catalog Design, Corporate Identity, Direct Mail Design, Packaging Design, Point-of-Sale Design, Print Design, User Interface Design