SpinSix Strategic - Marketing Design

In today's Web-centric marketing world, we're sorry to say that print and brochure design are quickly becoming a lost art. Fortunately, at SpinSix, we take all aspects of your company's public face equally seriously. Moreover, by coordinating the overall presentation of your brand – both online and offline – you will set yourself apart from 90% of the firms out there who view brochures and other print collateral as "old-school" or outmoded technologies.

The reality is that every tool has a specific job. Some companies should never print brochures, whereas others would be insane not to. Failure to do so when it would make sense is not only your competitor's misstep, it's often your opportunity to outflank them. For instance, study after study shows that a well-designed printed brochure, delivered to the right person at the right time, will keep you on their mind as long as they keep the printed piece, even if the brochure's only real job is to direct them to your Web site.

It's really the coordination between, and the marriage of, the online and offline methodologies that makes for true world-class marketing. At SpinSix, we know how to integrate the two in ways that are many times more effective than the sum of the parts.

For instance, what's one of the best things to do when a long-time repeat customer has stopped coming to your Web site or opening your emails? Mail them a personalized variable-data printed brochure, perhaps with a time-sensitive promotion (such as a coupon) to reengage them and win them back. What's one of the best ways to rise above the deafening Web noise during the holiday shopping season? Send a good, old-fashioned catalog. Except now, through SpinSix's integrated Customer Relationship Management (CRM) services, you can send automated tailored pieces to individual customers based on their customer segment, profile, and purchase history. By mailing the right pieces, to the right people, at the right time, you can achieve vastly higher direct mail ROI than was possible in the past.

There's a good chance that most of your competitors couldn't name their customer segments if you asked them, let alone name them with any statistical certainty, beyond crude buckets such as "small businesses" and "consumers." And of those few who could, how likely is it that they are sending different customers specialized brochures based on their customer segment and purchase motivations? Is your firm doing this now? If not, you should be. Contact us today and we'll tell you how we can help you take your strategic marketing to the next level.

Related services include:

• Brand development
• Segmentation research
• Art direction
• Print design
• Catalog design
• Brochure design
• Brand development
• Print design
• Banner/advertising design
• Corporate identity

See Also:

Art Direction, Banner/Advertising Design, Billboard Design, Brand Development, Branding and Positioning, Catalog Design, Corporate Identity, Direct Mail Design, Packaging Design, Point-of-Sale Design, Print Design, User Interface Design