SpinSix Strategic - Marketing Design

In today's Web-centric marketing world, print design is quickly becoming a lost art. And with the rising cost of postage, many firms have abandoned printing catalogs altogether. This presents two unique opportunities for the modern, sophisticated data-driven marketer to out-maneuver their competition:

1. It's Easier Than Ever to Get Noticed Offline

With printed brochures (and direct mail in general) being out of fashion, it's much easier than it used to be to get somebody's attention at the mailbox. Instead of being one out of a dozen pieces of glossy, four-color mail, on any given day, you might be the only one. This means your customer is more likely to look at your catalog, keep it for a while, and order from you – even if they do so through your Web site.

2. Personalized Catalogs Separate the Pros from the Amateurs

We're not talking about old-school bulk mail. Modern, database-driven, variable printing technology has completely changed the game by enabling sophisticated marketers to send customized catalogs and brochures to individual customers based on profile and behavioral data, such as how often your customer visits your Web site, what they look at, what they buy, and how often they open your emails (if you're not already tracking these things, we can set it up for you). You can mail specific, event-triggered pieces – with different designs, photos, messaging, products, and even promotions – to different customers based on business logic that gets smarter over time as it learns your customers' individual preferences.

For instance, what's one of the best things to do when a long-time repeat customer has stopped coming to your Web site or opening your emails? Through SpinSix's integrated Customer Relationship Management (CRM) and one-to-one marketing services, your customers' non-activity can trigger the automated mailing of a personalized catalog or time-sensitive coupon to reengage them and win them back.

At SpinSix, we combine world-class design with a highly technology-oriented and data-driven approach to strategic marketing.

Contact us today and we'll tell you how we can help you take your strategic marketing to the next level.

Related services include:

• Brand development
• Segmentation research
• Art direction
• Print design
• Brochure design
• Print design
• Banner/advertising design
• Corporate identity

See Also:

Art Direction, Banner/Advertising Design, Billboard Design, Brand Development, Branding and Positioning, Brochure Design, Corporate Identity, Direct Mail Design, Packaging Design, Point-of-Sale Design, Print Design, User Interface Design