SpinSix Strategic - Marketing Design

Mike Horne | Partner/COO

Mike Horne is the founder of the renowned Results Media Group which has long been the largest and most recognized traditional media buying firm in Phoenix. Before selling RMG in 2005, Horne secured several major national client wins for the firm including Chipotle Mexican Grill, Kaplan Higher Education and ICON Health & Fitness, rewarding RMG with significant media buying budgets and a reputation as an industry leader. Prior to founding RMG, in 1993, Horne served key radio station management positions for several major radio companies, including RKO Radio, Harte-Hanks Radio and Edens Broadcasting, in which Horne was also a founding partner.

As a traditional media practitioner with a forward-thinking vision, Horne has impacted the interactive marketing industry just as strongly as he has the traditional media buying world.

Anthony Helmstetter | Partner/Director of Technology Marketing

A published author with more than 20 years of marketing experience ranging from start-ups to Fortune 500 and international corporations, Anthony has always been an early adopter of internet technologies. Beginning with his first e-commerce site in 1995, Anthony learned early on that technology was forever going to change the face of marketing and communication. Prior to joining SpinSix, Anthony started a graphic design agency in the early 90s, which soon became ranked as one of the top 20 graphic design firms in the valley by Phoenix Business Journal. Coupled with his experience managing all outsourced internet technology projects cross-divisionally for Georgia-Pacific, Anthony is able to lead the SpinSix team to developing some of the most successful and effective integrated marketing initiatives our clients have ever experienced.

Lorraine Murrietta | Partner/Vice President, CFO

Lorraine is an Arizona Certified Public Accountant and holds more than 15 years of media business management experience. Prior to joining SpinSix, she spent fours years at Results Media Group as Vice President and CFO, where she garnered experience in traditional and direct response media planning and buying in an organized, systematic manner, combining media experience and valuable agency resources to help clients reach their potential customers. Lorraine also served three years as business manager for KNXV – TV 15, the ABC affiliate in Phoenix and five years as corporate assistant controller and corporate controller for Edens Broadcasting, Inc.

Lorraine plays an integral role in ensuring that each client initiative at SpinSix is grounded in terms that tie back strategically to ROI. Her experience and skill set compliments the SpinSix philosophy of developing solutions that make sense to both Chief Financial Officers and Chief Marketing Officers.

David Radich | Director, Advanced Branding

Dave brings a level of "big brand" expertise that is truly second to none. His years as a consultant backed by a formal education in Art and Visual Communications make Dave the driving force behind many of today's leading brands. With over 14 years of experience in creative development, Dave has worked with and enhanced the identities of some of the world's most well-known companies, such as Proctor & Gamble, Johnson & Johnson, Ethicon EndoSurgery, BlueCross BlueShield, Jockey, Harley Davidson, Henkle Chemicals, Lens Crafters, Busch Gardens, Ford Motor Company, ACT!, SalesLogix, and Sage Software.

As Director of Advanced Branding for SpinSix, Dave's primary expertise is creating and applying integrated marketing solutions to extend brand awareness, build consumer relationships and ultimately create meaningful and profitable interactions between businesses and their customers.

Mark Rodgers | Director, Advanced Solutions

Mark joined SpinSix a little over 5 years ago when things were just starting to get interesting around here. With a BS in computer science from Iowa State University and over 15 years of hands-on experience, Mark has worked with blue-chip clients such as Kraft Foods, FileMaker, Georgia Pacific, ACCO (the Swingline stapler guys), Lennox, American Express, University of Phoenix, and Sage Software. He has also garnered extensive experience leading development efforts for online retailers as well as mom and pop shops across the globe.

Mark currently leads our talented team of web developers, software engineers, and network administrators in their unending quest to create innovative, forward thinking technical solutions that solve real-world problems. Together they are responsible for everything from initial architecture and development to the ongoing support and performance of these solutions. As you can imagine, Mark and his team stay pretty busy. Heck, they rarely come up for air.