SpinSix Strategic - Marketing Design

Web content is any text, image, video, animation, document, etc. that is used on a Web site or Web page. A Content Management System (CMS) is a Web-based software application that embodies a collection of processes, procedures, and tools, data warehouses, and style sheets designed to allow multiple non-technical people to produce, administer, and share content on the Web. More specifically, a CMS is used for inputting, managing, storing, and displaying content that is display on a Web site, on a landing page, and/or in an email.

Content Management Systems run the gamut from simple, single-page systems, to enterprise-level systems used by thousands of users. Some examples include:

• E-commerce product catalogs
• Blogging tools
• Events calendars
• Press release pages
• Wikis (user-created knowledge bases such as Wikipedia)
• Forums
• Online magazines and newspapers

Some of the benefits of using a Web content management system include:

• The ability for non-technical individuals to quickly and easily edit content without concern for negatively impacting the site's look-and-feel
• The ability to create standardized templates (pre-designed page layouts) that are automatically applied to different types of content, making developing new pages quick and easy while ensuring that all content is displayed in the same way
• The ability to serve the same content into different locations (such as publishing a promotion to a Web page, a landing page, and an email) simultaneously
• The ability to serve dynamic content (content that is assembled on the fly) such as for personalized one-to-one-marketing, email marketing, and A/B testing of content and calls-to-action on a Web page.
• Workflow management, such as the ability to set up the process in which content (such as an article or blog post) is submitted, edited, reviewed, and published by one or more people

At SpinSix, we understand that you need a plan for not just producing content but for managing and maintaining it in a low-cost, convenient way. We offer content creation (including copywriting) services as well as customized Content Management Systems to fit every business' needs.

See Also:

Content Syndication/Data Feeds, Copy writing, Dynamic/Personalized Content, Web Content Strategy and Development, Writing for Search Engine Visibility