SpinSix Strategic - Marketing Design

An API (Application Programmer Interface) provides developers with structured, well-documented mechanisms for allowing one software application to interact with another application. APIs are standardized requests that have been specifically defined for the program being called upon. Simply put, an API provides the vocabulary and rules and instructions for engagement. They can establish quick and direct communication between two systems that are not directly connected to each other.

Among many other things, APIs are used to:

• Share content (such as sharing a photo on Flickr with your friends on Facebook) or embedding YouTube video onto a third-party site
• Write applications for the iPhone
• Automate PPC ad campaign management
• Show Google Maps data on your Web site
• Integrate your email marketing program with your Web analytics, Customer Relationship Management (CRM) and other applications to automate marketing initiatives

SpinSix is your one-stop-shop for customer API and Web services development that's aligned with your overall strategic marketing goals. We provide the following API services:

• Custom API development (such as to enable others to interface with your software/technology platform)
• Application development using third party APIs (such as Facebook, ExactTarget, Salesforce, iPhone applications, etc.)
• API integration (such as with credit card processors, shipping companies, etc.)

See Also:

Content Management Systems (CMS), Custom Application Development, Customer Relationship Management (CRM) Systems, Database Development, E-commerce/Shopping Cart, ERP Systems, Sales Force Management Systems, Web Application Development