SpinSix Strategic - Marketing Design

A CRM (Customer Relationship Management) system is a software application that is used to learn more about your customer's needs and behaviors in order to develop a long-term, profitable relationship with them. (For this reason, a CRM is often known as a combination of a sales force automation system and a marketing information system.)

The idea is that you can retain customers and increase their lifetime value by learning how to better serve their needs on a one-to-one basis through-out the customer lifecycle.

For example, an email message to a prospective customer might be used to compel him or her to trial your software or make a purchase online, while a message to a current customer might contain information about new product upgrades or renewal notices. Or a message to a lapsed customer might include a coupon to revisit your Web site—or even a request to answer a survey about why they're no longer a customer.

Most marketers treat everyone the same, regardless of their interest level and lifecycle stage. Sophisticated marketing goes much further. At SpinSix, we know that true one-to-one marketing means defining unique goals that align with your customer's mindset during each lifecycle stage, and hitting them with the right message, at the right place, at the right time.

At SpinSix, we understand that you need a plan for not just acquiring new customers, but for managing, nurturing, and optimizing the value of the customers you have today. We integrate with and build custom Customer Relationship Systems to fit every business' needs.

See Also:

Content Management Systems (CMS), Custom API Development, Custom Application Development, Database Development, E-commerce/Shopping Cart, ERP Systems, Sales Force Management Systems, Web Application Development