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Data Collection

A process of preparing and collecting data - for example as part of a process improvement or similar project. The purpose of data collection is to obtain information to keep on record, to make decisions about important issues, to pass information on to others.

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Data mining is a process used to analyze large amounts of data for the purpose of discovering correlations and patterns. There are many different types and purposes for mining data. At SpinSix, our primary focus is, of course, on analyzing data in order to improve sales, marketing, and related issues such as customer service. The information discovered through mining data can be used to increase revenue, reduce customer acquisition costs, improve conversion, and much more.

As a Web development and Internet strategy firm, SpinSix understands when Web sites (and other online initiatives) are developed with data mining in mind, they will provide a wealth of information upon which critical strategy decisions can be based.

We specialize in mining data collected from customers and prospective customers during their online experiences (such as shopping at an e-commerce site) and in developing marketing strategies based on key findings.

See Also:

A/B Testing, Analytics, Competitive Research, Market Research, ROI Marketing, Website Analytics, Website Usability Testing

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