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Data Mining
The process of extracting hidden patterns from data. As more data is gathered, with the amount of data doubling every three years, data mining is becoming an increasingly important tool to transform this data into information.
xData mining is a process used to analyze large amounts of data for the purpose of discovering correlations and patterns. There are many different types and purposes for mining data. At SpinSix, our primary focus is, of course, on analyzing data in order to improve sales, marketing, and related issues such as customer service. The information discovered through mining data can be used to increase revenue, reduce customer acquisition costs, improve conversion, and much more.
As a Web development and Internet strategy firm, SpinSix understands when Web sites (and other online initiatives) are developed with data mining in mind, they will provide a wealth of information upon which critical strategy decisions can be based.
We specialize in mining data collected from customers and prospective customers during their online experiences (such as shopping at an e-commerce site) and in developing marketing strategies based on key findings.
See Also:
A/B Testing, Analytics, Competitive Research, Market Research, ROI Marketing, Website Analytics, Website Usability Testing
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