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Database

A database is an integrated collection of logically related records or files which consolidates records previously stored in separate files into a common pool.

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Any time when you need information to be stored and then used later, you need a database.

We find that it's relatively easy to convey the benefits of tools such as sales and marketing systems that help our clients increase revenue, cut costs, and create more loyal customers. These systems can do very powerful things like serve content based on a customer's most recent purchase, alert you when a visitor to your Web site downloads a brochure, and capture an amazing amount of behavioral click-stream data from people who browse your site. But these tools are useless if you don't have a database (a repository) in which to store and retrieve the information you collect from them.

Similarly, database-driven Web sites require databases to store and retrieve all sorts of information, such as content (in Content Management Systems), product information (i.e., online catalogs), sales/order processing and tracking, and lead data that are critical components of a lead generation or ecommerce site.

Our experienced application developers can work directly with your in-house resources or manage the entire project. Whether you need to create a new product database for your ecommerce site, a marketing database for one-to-one email marketing, or a sales database for nurturing leads—or if you need to consolidate or migrate existing disparate databases—our expertise in database design, optimization, replication, migration, and maintenance makes SpinSix your one-stop-shop for custom database development that's aligned with your overall business goals.

See Also:

Content Management Systems (CMS), Custom API Development, Custom Application Development, Customer Relationship Management (CRM) Systems, E-commerce/Shopping Cart, ERP Systems, Sales Force Management Systems, Web Application Development

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