SpinSix Strategic - Marketing Design

The Web has become such a powerful and ubiquitous marketing tool that many companies – possibly your competitors – have forgotten about one of the most effective marketing tactics of all time: direct mail.

Not Your Father's Junk Mail

With today's sophisticated Customer Relationship Management (CRM) software and event-driven, personalized, variable-data printing, modern direct mail can obtain vastly higher ROI than old-school, one-size-fits-all printed pieces sent to massive lists of undifferentiated recipients. It's all about relevance: People don't throw away mail that offers them something they want, when they want it.

What's one of the best things to do when a long-time repeat customer has stopped coming to your Web site or opening your emails? Answer: Send them a personalized variable-data direct mail piece (such as a coupon) to reengage them and win them back as a customer. What's one of the best ways to rise above the deafening Web noise during the holiday shopping season? Send a good, old-fashioned catalog – except now, through CRM software, you can send automated tailored pieces to individuals based on their customer segment, profile, and purchase history. By mailing the right pieces, to the right people, at the right time, you can achieve vastly higher direct mail ROI than was possible in the past.

At SpinSix, we know how to incorporate such state-of-the-art database marketing best practices into larger nurture and customer-lifecycle-driven marketing strategies. Whether yours is a simple one-time mailing or part of a broader campaign, our methodology begins with assessing your business objective and crafting the right solution… which may or may not include direct mail at all.

Effective Execution Requires Design That Works

Strategy is required, but so is brilliant execution. With direct mail, you have less than two seconds to capture somebody's interest. In that moment, your message needs to be right and your design needs to make the message crystal clear. Good design makes people want to look at it; anything less goes straight into the trash.

Owing to the past decade's shift toward using the Web as the marketer's first (and sometimes only) tool of choice, a shockingly large number of today's marketing and design firms have totally inadequate print design capabilities. It's scary too, as there is perhaps no surer way to ruin a print job than to entrust it to a Web designer who has no experience dealing with the peculiarities of ink, paper, and presses.

At SpinSix, our world-class Art Directors and Designers collectively have XX years of experience in both electronic and print design and production. Better still, they know how to integrate these two skill sets as parts of a comprehensive marketing strategy, meaning we don't push one solution because it's the only thing we know how to do.

Related services include:

• Brand development
• Art direction
• Print design
• Banner/advertising design
• Catalog design
• Brochure design
• Packaging design
• Corporate identity

See Also:

Art Direction, Banner/Advertising Design, Billboard Design, Brand Development, Branding and Positioning, Brochure Design, Catalog Design, Corporate Identity, Packaging Design, Point-of-Sale Design, Print Design, User Interface Design