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Direct Marketing

The first is that it attempts to send its messages directly to consumers, without the use of intervening media. This involves commercial communication (direct mail, email, telemarketing) with consumers or businesses, usually unsolicited. The second characteristic is that it is focused on driving a specific "call-to-action." This aspect of direct marketing involves an emphasis on trackable, measurable positive (but not negative) responses from consumers (known simply as "response" in the industry) regardless of medium.

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"Direct marketing" literally means communicating directly with a consumer (or business), that is, without the use of advertising channels such as television, radio, newspapers, or other media. The goal of a direct marketing campaign is to get directly in front of a decision-maker with a call-to-action that is both compelling and measurable.

Depending on whom you're trying to reach, investing in traditional advertising media such as television and radio in order to reach your customer segments can be cost prohibitive. At SpinSix, we help you reach and acquire customers in a highly targeted, less expensive, and much more measurable way using direct mail and email marketing.

Traditional advertising methods such a radio and television require you to treat everyone the same, regardless of their interest level and lifecycle stage. Modern, database-driven marketing goes much further. At SpinSix, we understand that successfully acquiring new customers is all about delivering the right message to the right person at the right time. Our direct marketing campaigns are designed to do just that.

LINCS, our proprietary technology platform, helps bridge the gap between sales and marketing by compiling and routing real-time marketing data from both your online and offline direct marketing initiatives to your Sales Force Automation (SFA) system, your Customer Relationship Management (CRM) system, or any marketing database to enable you to integrate highly personalized lifecycle data into your nurture marketing campaigns.

See Also:

Lead Generation, Nurture Marketing

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