SpinSix Strategic - Marketing Design

Most Web pages feature content (text, images, graphics, animation, video, etc.,) that is "static," meaning the same content is displayed to every visitor who visits the page. However, more sophisticated Web sites provide a unique user experience by automatically displaying content that is customized for each individual user (or type of user) based on knowledge of variables such as their user profile, browsing behavior, preferences, customer segment, or demographics (age, gender, location, etc.).

Similarly, most firms today are still using "one size fits all" landing pages and crude, decade-old "batch and blast" email methods for identical emails to large groups of undifferentiated recipients.

At SpinSix, we develop systems that utilize our knowledge of the more sophisticated "one-to-one marketing" which means serving the right message to the right person at the right time. In other words, we can automate ways to customize your message to align with your customer's mindset at that very moment. Whether your goal is to acquire new customers or introduce current ones to your latest products, personalized landing pages and email marketing communications are essential mechanisms for to relating to customers on a one-to-one-level. In today's extremely competitive online marketing landscape, deploying anything less than best practices such as these amounts to forfeiting the game.

As a full-service creative and Web development firm and a Gold-level reseller of powerful tools such as ExactTarget's enterprise-class email marketing platform, SpinSix offers a comprehensive suite of one-to-one marketing services, including:

• Content strategy
• Content syndication (RSS and other data feeds)
• Content Management System (CMS) design and development
• Database development and database marketing
• Email marketing services
• Personalized landing pages
• Search engine marketing

See Also:

Content Management System Integration, Content Syndication/Data Feeds, Copy writing, Web Content Strategy and Development, Writing for Search Engine Visibility