SpinSix Strategic - Marketing Design

Selling goods and services directly to consumers (or other businesses) via your Web site requires e-commerce tools such as shopping cart software and secure gateway providers for handling encrypted financial transactions.

Like a shopping cart you'd use at a grocery store, shopping cart software enables shoppers to fill their shopping cart with items they wish to purchase. When the shopper "checks out," the software calculates the total for their order, adds the applicable taxes and shipping (postage) fees. The shopper then supplies their payment information (usually a debit or credit card, but sometimes an e-payment such as PayPal) and confirms their intent to purchase. At this point, your secure gateway provider (the company that conducts secure credit card transactions online) takes over to process the payment.

Third-party shopping cart software can be licensed (bought and installed onto your server) or hosted (installed on a third-party/shared server and paid for on a monthly or annual basis). While third-party or off-the-shelf shopping cart applications can provide a way to get your online store up and running quickly, because many only offer a limited set of features, reporting, configurability, and database storage space, they can also restrict the growth of your online business. Many successful e-merchants find that they quickly outgrow the features that come in off-the-shelf e-commerce solutions. To continue growing, they require something more.

SpinSix develops custom ecommerce and shopping cart development services based on the specific needs of your business, whether you are launching a new e-commerce site (or online storefront) or expanding the features of your current one. Our ecommerce solutions are designed with the understanding you must effectively measure both site traffic and shopping patterns to understand the needs of your customers. By combining modern Web analytics, sophisticated multivariate and A/B testing, and visual Business Intelligence tools, your company can begin automating its e-merchandising to maximize ecommerce revenues and making better decisions about your product offerings (such as product positioning, pricing and the use of incentives) faster than ever before.

See Also:

Content Management Systems (CMS), Custom API Development, Custom Application Development, Customer Relationship Management (CRM) Systems, Database Development, ERP Systems, Sales Force Management Systems, Web Application Development