SpinSix Strategic - Marketing Design

"Email marketing" means different things to different people. Because most firms today are still using crude, decade-old "batch and blast" email methods, we can help you out-gun almost any competitor by applying modern techniques and best practices to your email marketing.

At SpinSix, we view email marketing as a highly customizable tool for building and nurturing tight, long-standing relationships with your prospects and existing customers. Whether your goal is to improve customer loyalty to generate repeat business or to introduce your existing customers to your latest products, email marketing is the tool of choice for communicating with your customers at a one-to-one level.

SpinSix is a Gold-level reseller of ExactTarget, one the leading on-demand email marketing and one-to-one digital communications platforms. We specialize in email campaign design and management, landing page/microsite development, and triggered/transactional messaging via the ExactTarget platform.

We design and launch email marketing campaigns using newly emerging best practices for email marketing, such as performing ongoing multi-variate testing to optimize the message, offer, creative, from line, subject line, time of day, day of week, seasonal, etc.

We facilitate delivery of two distinct types of email communications: One-to-many broadcast emails and highly targeted, one-to-one email communications, in which the timing, messaging, creative, and promotions can be variable based on factors such as how much a particular customer spends or how long it has been since they've made a purchase. In some cases, SpinSix clients deploy both broadcast and one-to-one emails, depending upon their marketing objectives.

See Also:

Affiliate Marketing , Banner Advertising, One-to-One & Lifecycle Marketing, Online Advertising , Online Marketing , Search Engine Marketing