SpinSix Strategic - Marketing Design

Event marketing refers to marketing your company, products, or services by attending or sponsoring events such as trade shows, conferences, consumer shows, high-profile sporting events, etc. In many industries and product categories, event marketing remains one of the best ways to get the attention of your customers or reconnect and reinforce business relationships through face-to-face contact.

Due to the logistical challenges, effective event marketing is a specialty unto itself and is often intimidating even to the most road-hardened veteran marketers. Even those marketers who enjoy the rush of event marketing simply don't have the mental bandwidth or time to truly seize upon and squeeze the most out of even a single event, let alone a year's calendar filled with multiple events in multiple cities or countries.

At SpinSix, we're here to help. Through our comprehensive Event Planning and Logistical Support (EPLS) services, you never need to worry about bogging down your mind (or your staff's minds) with the hundreds of details required for successfully navigating the opportunities and pitfalls associated with making a world-class appearance at any event your firm would like to attend.

Event Strategy Meets Logistical Execution

SpinSix's full suite of event planning services runs the gamut from completely outsourcing your presence (in which case, we handle everything and your personnel simply show up) to selecting a la carte options from our complete menu of event management services:

• Event selection
• Tradeshow booth and display design and procurement
• Print collateral design, production, and logistics
• Tchotchke & giveaway selection, procurement, and logistics
• Demo & presentation design and delivery
• Audiovisual and tent rental
• Entertainment, performers, and temporary booth personnel (both local or home city hires)
• Speech and booth personnel script writing
• Travel and shipping coordination
• On-site Event Coordinator services
• Guest registration and CRM integration (let us scan all those business cards for you!)
• Email nurture marketing and follow-up
• Pre-event marking via email/nurture marketing, Web site events calendar, and advertising campaign integration

By outsourcing the design and logistical busywork of event marketing to the specialists at SpinSix, you'll not only have the confidence of knowing that we've got you covered, but you'll also be able to free up your own time and attention to concentrate on all the other components of your marketing strategy.

See Also:

Tradeshow Marketing