SpinSix Strategic - Marketing Design

Lead generation describes a business relationship in which one entity pays another entity to provide pre-qualified sales leads for them. The primary objective for the purchaser of the leads is to use the expert marketing resources of another company to acquire prospective customers that meet certain requirements. In other words, the goal is place the risk (i.e., investment of marketing dollars) onto another company and to only pay for leads that meet your criteria.

SpinSix designs, builds, and launches lead generation campaigns that drive highly qualified leads for your business. You tell us what types of customers you are looking for, and we employ a host of online marketing tactics (search engine marketing, email marketing, banner advertising, and affiliate marketing) to drive highly targeted traffic to customized landing pages that we've built to capture your target customers.

LINCS, our proprietary technology platform, helps bridge the gap between sales and marketing by enabling us to capture and filter lead information based on your specific business rules and then route those leads (in real-time) to your Sales Force Automation (SFA) system, your Customer Relationship Management (CRM) system, or any marketing database to enable you to integrate highly personalized lifecycle data about prospective customers into your sales process.

See Also:

Direct Marketing, Nurture Marketing