SpinSix Strategic - Marketing Design

Aside from physical product design and packaging, corporate identity is usually the most publicly visible feature of a company's brand. Corporate identity refers primarily to a company's name and logo (in its various forms for various uses), but can also include things like standardized color palettes, typefaces, and graphical styles that are in the company's marketing and non-marketing materials.

A basic corporate identity "package" typically includes logo development, signage, letterhead, and business card design – and the overseeing of printing and production of such pieces, if desired. Your company's Web presence should also conform to your identity standards, be it the design and development of an entirely new site or a simple face-lift of your existing site.

World-class corporate identity development of the kind provided by SpinSix goes far beyond simple logo design. We adhere to a tried-and-true methodology that delves into your broader brand strategy, mission, long-term company goals, and – in particular – an analysis of your targeted customer segments. After all, it makes no sense to develop a solid corporate identity that appeals to conservative bankers if you intend to sell primarily to Gen-Z hipsters.

Tactically, sophisticated identity development involves years of experience with not only developing a clean, original, and easily recognizable logo mark, but also designing modular marks that "work" (are clean and recognizable) even in non-ideal applications such as monochrome or black-and-white print pieces or low-resolution environments (Web banner ads, television, etc).

And to protect your identity investment, we can help you register your trademarks through our partnerships with world-class intellectual property attorneys.

Related services include:

• Brand development
• Segmentation research
• Positioning audits and recommendations
• Art direction
• Print design
• Direct mail design
• Banner/advertising design
• Catalog design
• Brochure design
• Packaging design

See Also:

Art Direction, Banner/Advertising Design, Billboard Design, Brand Development, Branding and Positioning, Brochure Design, Catalog Design, Direct Mail Design, Packaging Design, Point-of-Sale Design, Print Design, User Interface Design