Solutions ›› Analytics

Marketing Information System

A system in which marketing information is formally gathered, stored, analysed and distributed to managers in accord with their informational needs on a regular basis.

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Analytics refers to tools that help businesses make optimal decisions based on existing data. Many firms do not do a good job of collecting data, while others are swimming in a sea of data so deep that they don't know where to begin sifting out meaningful information. SpinSix can help you by assessing your marketing data needs and customizing a comprehensive Business Intelligence framework that combines internal data (from multiple sources) with third-party and syndicated data, often into one or more "dashboards" that allow decision-makers to see data in real-time, beginning with high-level aggregate reports and drilling down into specifics when needed.

Web analytics is the measurement, collection, analysis and reporting of Internet-related data (such as Web sites and email) for the purpose of understanding your customers' online behavior and optimizing their experience when interacting with your brand online.

SpinSix understands that Web sites require the use of traffic reporting software to effectively measure general traffic, site usage patterns, and the success of email marketing campaigns, online advertising campaigns, and direct marketing campaigns. By combining modern Web analytics, sophisticated multi-variate and A/B testing, and visual Business Intelligence tools, your company can begin making better decisions faster than ever before.

Learn more about our Web analytics tools and services

See Also:

A/B Testing, Competitive Research, Data Mining, Market Research, ROI Marketing, Website Analytics, Website Usability Testing

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