SpinSix Strategic - Marketing Design

"Microsites" are very small Web sites – anywhere from one to a dozen or so pages – designed to do one specific task, often for a temporary period of time.

Examples of microsites include small sites designed to provide focused information about a specific product, event, or promotion, such as a product launch or a contest. A microsite might also exist to do nothing other than collect email addresses for some future event. Microsites are also frequently used to target a specific type of user, such as those devoted to a particular hobby, interest, or career. For instance, if a company has five distinct customer segments for a product it sells (say, consumers, small business owners, truck drivers, animal lovers, and military personnel), then it might make sense to build five microsites targeting the product to each of those segments, rather than attempting to split one large Web site into five target audiences. By creating a microsite for each intended purpose, everything about the site can be optimized for that single purpose or audience, including the look-and-feel, domain name, brand, color palette, navigation, verbiage, search engine optimization (SEO), product photos, product information… even the product name itself.

SpinSix is a world-class expert in developing sophisticated Web site architectures, database-driven sites, and Content Management Systems capable of supporting hundreds or thousands of landing pages, or any number of microsites, with each designed address a particular objective or audience.

At SpinSix, we don't just build Web sites. Our approach begins by taking a step back and looking at your overall strategic marketing plan and objectives. A cohesive, well-structured plan will integrate all facets of your marketing, including not only your Web site's objectives, but also those of your advertising, promotional materials, public relations, your social media presence, and sometimes even the products or services you sell.

To learn more, see also:

• Web site design
• Landing page development
• Web application development
• Web interface design & development
• E-commerce/Shopping Carts
• Content strategy
• Content syndication (RSS and other data feeds)
• Content Management System (CMS) design and development
• Database development and database marketing
• Email marketing services
• Personalized landing pages
• Search engine marketing
• Brand development
• Copywriting
• Art direction
• Banner/advertising design

See Also:

Flash Animation, Landing Page Development, Web Interface Design and Development, Website Architecture, Website Design , Website Development