SpinSix Strategic - Marketing Design

Multi-channel advertising campaigns refer to ad campaigns that coordinate multiple campaigns across various media at the same time. For instance, your campaign may run ads on television, radio, billboards, and Web sites simultaneously.

The advantage of multi-channel ad campaigns is that they dramatically increase the likelihood that any given person in your target audience will experience multiple "impressions," that is, see or hear your message more than once. Multiple exposures to an ad or advertising element (your logo, a slogan, jingle, your product's name, etc.) are important for making a lasting impression on your potential customers. The first few times somebody sees something, he or she is likely not to notice it. But after a few impressions, it begins to stick. After a few more impressions—depending on the effectiveness of your ads' creative components and/or the appeal of your offer--the individual is very likely to remember who you are and what your ad was about.

World-Class Design Meets Effective Advertising Channel Coordination

When somebody sees your ad, you often have only a second or two to capture their interest. In that moment, your message needs to be right and your design needs to make the message crystal clear or be intriguing enough to make then take a closer look. At SpinSix, our world-class Creative Directors know how to take your firm's marketing strategy and convert it into concepts, messages, visuals, and ads that deliver precisely on the intended strategic goal.

But effective ads are just the beginning. Your ads must run in the correct places, at the best times, at the best possible rates, which is where SpinSix's media buying services come in.

Media buying is a specialty unto itself, requiring knowledge of which outlets to advertise in, how to negotiate the best rates, how to schedule which ads run in which markets in which time slots, and a host of specialized technicalities and terms such as designated market areas (DMA's), remnant space, run-of-site, interstitials, and rich media ad formats.

Whether your situation demands traditional offline advertising (broadcast, print, outdoor, etc.), online, or a mix of both, SpinSix is your one-stop shop for integrated advertising campaigns as part of your overall marketing strategy.

Related services include:

• Brand development
• Segmentation research
• Art direction
• Print design
• Catalog design
• Brochure design
• Print design
• Banner/advertising design
• Corporate identity

See Also:

Ad Design, Advertising Campaign Design, Management, and Metrics, Media Buying,