SpinSix Strategic - Marketing Design

Lifecycle marketing simply means timing your communications to match the recipient's current position in your sales cycle. Whether that recipient is a prospective customer, a current customer, or a lapsed customer will determine both the timing, content, and delivery method of your messaging.

For example, a message to a prospective customer might be used to compel them to trial your software or make a purchase online, while a message to a current customer might contain information about new product upgrades or renewal notices. Or a message to a lapsed customer might include a coupon to revisit your site—or even a request to answer a survey about why they're no longer a customer.

Most email marketers treat everyone the same, regardless of their interest level and lifecycle stage. Sophisticated email marketing goes much further. At SpinSix, we know that true one-to-one marketing means defining unique goals that align with your customer's mindset during each lifecycle stage.

We are a Gold-level reseller of ExactTarget, one the leading on-demand email marketing and one-to-one digital communications platforms. We specialize in one-to-one email campaigns that implement lifecycle data into email marketing campaigns. Furthermore, we design and launch email marketing campaigns using newly emerging best practices for email marketing, such as performing ongoing multi-variate testing to optimize the message, offer, creative, from line, subject line, time of day, day of week, seasonal, etc. This ensures that each recipient is receiving the right message at the right time to meet their individual needs.

See Also:

Affiliate Marketing , Banner Advertising, Email Marketing, Online Advertising , Online Marketing , Search Engine Marketing