SpinSix Strategic - Marketing Design

Owing to the past decade's sea change toward the Web as the marketer's first tool of choice, a shockingly large number of today's marketing and design firms have totally inadequate print design capabilities.

Just for fun, ask the firms you interview to show you their print portfolio, and watch the expression on their faces as they try to steer you away from print altogether. You're likely to hear anything from the candid ("We don't really do that") to the ridiculous ("Nobody prints anything anymore"). We can say the following with credibility because we are world-class Web development shop ourselves: Print is not dead. It is an essential component of many firms' marketing mix.

What's one of the best things to do when a long-time repeat customer has stopped coming to your Web site or opening your emails? Answer: Send them a personalized variable-data direct mail piece (such as a coupon) to reengage them and win them back as a customer. What's one of the best ways to rise above the deafening Web noise during the holiday shopping season? Send a good, old-fashioned catalog – except now, through Customer Relationship Management (CRM) software, you can send automated tailored pieces to individuals based on their customer segment, profile, and purchase history. By mailing the right pieces, to the right people, at the right time, you can achieve vastly higher direct mail ROI than was possible in the past.

In addition to direct mail and catalogs, print design still plays an extremely important role in other marketing communications such print advertising, company collateral, and product packaging.

So yesterday's increasingly hard-to-find print design skills are not only still essential, they've evolved into a new specialty for integrating print as an integral component of a unified and cohesive brand strategy that combines both online and offline marketing tactics.

At SpinSix, our world-class Art Directors and Designers are skilled not only in both electronic and print design and production, but they also know how to integrate the two skill sets as parts of a comprehensive marketing strategy.

Related services include:

• Brand development
• Art direction
• Direct mail design
• Banner/advertising design
• Catalog design
• Brochure design
• Packaging design
• Corporate identity

See Also:

Art Direction, Banner/Advertising Design, Billboard Design, Brand Development, Branding and Positioning, Brochure Design, Catalog Design, Corporate Identity, Direct Mail Design, Packaging Design, Point-of-Sale Design, User Interface Design