SpinSix Strategic - Marketing Design

User interface (UI) design refers to the part of software, Web, and product design that deals with creating and optimizing an ideal user experience. Even packaging design can be considered part of user interface design, when it affects the user's overall experience with the product, especially in the case of products that require instructions or involve assembly or installation. Understanding this broader concept of user interface design is fundamental to comprehensive marketing strategy, as it impacts everything from customer service, to customer retention, to word-of-mouth, to your entire brand. Indeed, for companies who place paramount emphasis at user interface design—and are good at it, and famous for it—UI design is virtually synonymous with the brand itself.

For all aspects of user interface design – ranging from the lowliest package insert, to product design, to retail signage, to your Web site, to your entire brand – SpinSix is your one-stop shop for cohesive, integrated, elegant solutions.

The Web Implications of User Interface Design

Web interface design is a subset of UI design that combines expert knowledge of skills including Web front-end development (HTML, CSS, Javascript, AJAX, etc.), usability, graphics, Web architecture and navigation design, and an understanding of how to optimize the user experience under a myriad of technical constraints imposed by the medium, such as different browsers, screen resolutions, users' security settings, and so on.

For more information, see Web Interface Design & Development.

At SpinSix, we take Web interface design to a level far beyond what you will find at other Web development shops, even those whose portfolios sport clean, nice-looking designs. We mix experience with rigorous A/B and multivariate testing protocols, meaning we don't just depend on opinions, we actually prove what works best with the ultimate arbiter of good design: hard data.

See Also:

Art Direction, Banner/Advertising Design, Billboard Design, Brand Development, Branding and Positioning, Brochure Design, Catalog Design, Corporate Identity, Direct Mail Design, Packaging Design, Point-of-Sale Design, Print Design,