SpinSix Strategic - Marketing Design

Web interface site design refers to the part of Web design that deals with creating and optimizing an ideal user experience. Web development refers to building well-coded, standards-compliant Web pages according to the Web interface design specification.

Web interface design is a specialty that combines expert knowledge of skills including Web front-end development (HTML, CSS, Javascript, AJAX, etc.), usability, graphics, Web architecture and navigation design, and an understanding of how to optimize the user experience under a myriad of technical constraints imposed by the medium, such as different browsers, screen resolutions, users' security settings, and so on.

It takes a talented graphic designer to make a Web page that is pleasing to the eye; but it takes a true master to create such pages that systematically eliminate anything that could impede a user from accomplishing what he or she would like to do at the site, while aggressively promoting the site owner's business objectives.

For instance, different types of Web users have different browsing styles. Some like to skim materials and explore sites at a quick, shallow level, rapidly jumping from one page. For these users, text-heavy pages can be a hindrance. But other users sometimes seek deeper, more detailed and substantive content. For this group, light, airy pages may be perceived as "fluff" and are a hindrance to finding important information.

Experienced Web interface designers know not only how to strike a balance between such extremes, but they also now how to create alternate navigational paths that intuitively appeal to these and other subgroups within your audience.

Because decisions as simple as what to name a field on an information request form can dramatically affect how many people will actually submit the form, expert Web interface design is more than friendly UI – it's critical to reach your business objective.

At SpinSix, we take Web interface design to a level far beyond what you will find at other Web development shops, even those whose portfolios sport clean, nice-looking designs. We mix experience with rigorous A/B and multivariate testing protocols, meaning we don't just depend on opinions, we actually prove what works best with the ultimate arbiter of good design: hard data.

See Also:

Flash Animation, Landing Page Development, Microsite Development, Website Architecture, Website Design , Website Development