SpinSix Strategic - Marketing Design

Web site architecture refers to the number, type, and relationship between pages in a Web site, as well as the pathways by which users navigate between these pages.

Simple Web site architectures almost universally begin with a "home" page and then link to logically grouped daughter pages. When depicted graphically in a diagram called a "site map," these straightforward designs follow a very common tree-like structure.

But among world-class site developers, there is science to designing high-end, sophisticated Web architectures that takes things to a whole new level. Sophisticated architectures provide carefully balanced alternate pathways for different users based on their browsing style, knowledge level, customer segment, and the method by which they found your site in the first place. Without even realizing that your site is designed for many different types of visitors, a well-architected site will just feel "right" to many different visitors. If done properly, they will simply be able to find what they're looking for in a way that is most natural for them, without ever consciously realizing that there were perhaps a dozen alternate paths to the same destination, or even to different destinations in which the same product or service is presented in a different way to appeal to a different customer segment.

Architecture Is Just the Beginning

Of course, planning a site structure is just the beginning. The real magic happens at the page level, where design, copywriting, and carefully tested placement of key page components come together to create a browsing experience that is not only pleasant and informative, but one that nudges the visitor to do something specific, such as make a purchase or sign up to receive a newsletter.

And on the flip side of the process, there must be an uncomplicated process whereby non-technical content owners or subject matter experts can keep the Web site fresh and up-to-date. With our custom Content Management Systems (CMS), your online marketing information can be in the hands of marketers, where it belongs.

And finally, larger, more complex Web sites may need to be developed that can create unique pages on-the-fly based on user activity. Whether your situation requires large-scale, database-driven content pages or full n-tiered Web application development, SpinSix is your one-stop-shop for comprehensive Web development that's aligned with your overall strategic marketing goals.

• Web site design
• Web site development
• Landing page development
• Microsite development
• Web application development
• Web interface design & development
• E-commerce/Shopping Carts
• Content strategy
• Content syndication (RSS and other data feeds)
• Content Management System (CMS) design and development
• Database development and database marketing
• Email marketing services
• Personalized landing pages
• Search engine marketing

See Also:

Flash Animation, Landing Page Development, Microsite Development, Web Interface Design and Development, Website Design , Website Development