SpinSix Strategic - Marketing Design

Web site development refers to a collection of skills that come together to create a Web site that is effective in accomplishing your stated strategic marketing objectives, which usually includes portraying and promoting your brand; providing necessary information to prospective customers, current customers, and other stakeholders; and, of course, driving revenues.

Web site development broadly falls into two categories, front-end and back-end development. While there is sometimes overlap between the two, front-end Web development is generally related to what the end-user sees. It combines knowledge of Web site design, user interface design, layout, usability, and graphics production combined with an understanding of how to optimize the user experience under a myriad of technical constraints imposed by the medium, such as different browsers, screen resolutions, users' security settings, and so on.

Back-end Web development relates to what the end-user does not see, such as programming, database management, security, performance optimization, technology architecture, and certain aspects of IT infrastructure.

But competent front- and back-end development expertise alone are not enough to ensure that any Web site will accomplish its business objectives. Before any work begins on building the site, a site strategy and clear business requirements must be established, including consideration for issues such as business goals, the company's brand, customer segments, the competitive landscape, and the site's future development roadmap.

At SpinSix, our design methodology begins by taking a step back and looking at your overall strategic marketing plan and objectives. A cohesive, well-structured plan will integrate all facets of your marketing, including not only your Web site's objectives, but also those of your advertising, promotional materials, public relations, your social media presence, and sometimes even the products or services you sell.

Whether we help with just one, a few, or help you develop a cohesive whole that impacts all of these components, you will have confidence knowing that that we always pay attention to the big picture, and make sure that our execution is working as a part of your overall marketing strategy.

See Also:

Flash Animation, Landing Page Development, Microsite Development, Web Interface Design and Development, Website Architecture, Website Design ,