SpinSix Strategic - Marketing Design

Search Engine Optimization (SEO) involves optimizing Web pages for high visibility on search engine results pages, such as appearing toward the top of the left column in Google's search results every time a potential customer searches on terms related to your business. The benefit of search engine optimization is that your visibility can be increased in a low-cost way simply by tweaking the use of relevant words in the content on your site, creating multiple optimized landing pages for all relevant keyword search terms, and doing so on an ongoing basis as your site gradually accumulates more content. The goal is to increase the volume and quality of traffic to your site via "organic" (i.e., unpaid) search results.

The first, most critical step in writing for search engine visibility is to understand what keywords or keyword phrases people use when they search for your type of products or services. The second (and most often overlooked) step is to identify keywords that are less obvious but nevertheless extremely effective at attracting customers. A properly researched keyword list may contain tens of thousands of keywords and phrases, including variants such as misspellings, phonetic variants, slang, tangentially related terminology, and non-standard word groupings.

At SpinSix, we emphasize that keyword research is the first and most critical step in developing an effective search engine marketing plan. Once we have that all-important list in hand, we use these keywords to guide the development of a comprehensive content strategy and information architecture of your Web site, including dozens (or even hundreds) of unique landing pages that are very effective at appearing on search engine results pages. We can also create search engine advertising campaigns that are designed to show your pay-per-click ads to only the most qualified users, helping you to maximize you to maximize the ROI of your marketing budget.

Learn more about our SEO services

See Also:

Content Management System Integration, Content Syndication/Data Feeds, Copy writing, Dynamic/Personalized Content, Web Content Strategy and Development,